Our Brands

The beating heart of Rule13.

  • Our Brands: Beyond NRG

    Beyond Logo White

    Approved by gamers, trusted by esports. Beyond NRG is a sugar-free nootropic energy and focus supplement, offering a healthy and long-lasting surge of energy for the ever-expanding digital generation. By combining science and creativity, we’ve been able to unlock enhanced mind-body performance, which improves focus, stabilizes mood, and boosts overall wellbeing. It’s more than just a supplement, it’s the fuel for your passion.

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  • Our Brands: Prohibition

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    Following extensive trend and market research, Prohibition was originally launched to put the fun back into vaping; with Kent-based stores where vapers could enjoy barista-style coffees whilst trying e-liquids in a relaxed and friendly environment. The business has since expanded, offering a complete end-to-end service. With Prohibition under the watchful eye of the global vaping industry, it now offers bespoke e-liquid manufacturing, pioneering mixology, next-level branding, graphic design, marketing, promotional material and scientific testing services.

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  • Our Brands: The Calm Society

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    The Calm Society has crafted an intimate selection of handmade candles, oils and gifts using influential and popular essential oils. Our in-house experts have created seven signature blends that enhance feelings, encourage happy thoughts, and satisfy emotions. Our products, designed and produced in small batches, will help you relax, unwind, and reach a calm state of mind. In such a fast-moving world, it is now more important than ever to nourish wellbeing. With our extensive research into essential oils, we’re confident in adding stability where you need it most.

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  • Our Brands: AddCBD

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    We’re creatures of habit, once we find that one product that works for us, we want to stick by it. We get it, it’s only natural after all. So why should you be forced to subsidise your daily consumables and ingredients? Just like your endocannabinoid system, with AddCBD you’re in control. We’ve produced a simple additive for you to use with products you already know and love, changing the way you add CBD into your lifestyle. Proudly stocked in over 800 Holland & Barrett stores nationwide.

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